Intro Sprints - Let's Get Started

Intro Sprints Mission:  To catalyze and educate companies, teams & partners on the most relevant challenges

 

Formats:  Keynote (s), Workshops, Executive Briefings, Audits & Research, Content & Events

 

Defined: Providing fresh, relevant “making sense” keynote(s) or lite level engagement(s) focused on helping partner client and teams understand current & future environments, why and how shifts are happening and how implications & practices are important.

 

The Cygnus Difference: 

• Initiation - a valuable initial step for clients to kick our tires & create energy for change

• Variety - a range of expert 50 keynotes/12 workshops/6 briefings/6 audits/content capacity

• Pulsecheck - the freshest perspectives on the most popular business & organizational topics (see below)

• Delivery - performed by credible speakers from the top of the "Cygnus" speakers' bureau

• Speed & Customization - topics can be delivered more or less on demand and bespoke to client

 

Options:  Act as kickoffs to other Sprint engagements; create a themed series of multiple engagements

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Driving "Intro Sprint" Insight:: 

“The best speakers provide knowledge with a nudge - relevant new information with enough inspiration to act on the intelligence.”

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Our Cygnus Thought Leaders Dominate and Master the Most Relevant & Popular Topics (ranked below):

#1 Innovation & The Future 

#2 Technology & Digital

#3 Leadership & Strategy

#4 Change & Transformation 

#5 Customers & Brands

#6 Intelligence & Data

#7 Startups & Entrepreneurship

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Biggest Turnoffs in Business Thought Leadership (we don't do these):

#1. Unsubstantiated opinion (58%),

#2. Lack of original insight or ideas (45%),

#3 Too conceptual in content, without recommendations (43%)

#4. Promoting the advisor/producer, rather than addressing my problems (42%)

#5. Badly designed (41%)

#6. Too generic, not directly relevant to me (39%)